The SteelForme

STORY

Every guest who steps into your establishment enters into an experience – your experience. You’ve made it your own with a great deal of care and painstaking attention to detail. You’ve crafted and curated every facet of that experience to design a cohesive whole that is unique to your brand.

We want you to know that we care about the details too

At SteelForme, we’ve always been obsessed with details: those subtle yet significant characteristics that define a well-designed product. When we began working in the hospitality industry as a reseller in 2001, we quickly grew dissatisfied with the homogeneity of mass-produced goods on the market. We began to ask ourselves, why settle for status quo? What if we could do things entirely differently and produce our own truly one-of-a-kind foodservice products, but in small, affordable quantities? That’s when our commitment to bespoke batch craftsmanship began.

SteelForme set out with a mission to help our customers elevate and differentiate their brand experiences. We embraced advanced laser cutting and etching techniques and brought all of our processes under one roof, enabling us to create highly personalized products. Every item we produce is made to order with care by our in-house team of craftspeople to achieve the perfect fit for your space. Our passionate creativity also extends into the workday experiences of our customers: banquet managers, executive chefs, catering managers and directors of food & beverage. We relentlessly pursue elegant solutions to the common challenges you face every single day.

We believe food & beverage presentation should serve more than just your guests; it should also serve your brand. Today, SteelForme proudly contributes to the distinct brand expressions of many world-class 4 and 5 star properties.

Together, we can craft a remarkable experience for your guests

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